Build it and Growlers will come...

A good friend and investor in Three Weavers tipped me off to this Wall Street Journal article (thanks man!): http://online.wsj.com/article/SB10001424127887323394504578608383489166540.html

How cool would it be to fill your growler up with your favorite craft beer at your local grocery store? Or even better, at your local Three Weavers brewery?

For those of you who don't know, craft beer will almost always taste the best from draft (draft meaning from a keg) than from a bottle or can.  There is less oxygen pick up when beer is put into a keg than when bottled or canned.  The degradation of oxygen in beer leads to a stale off flavors some describe as cardboard.  Kegs, being steel, also eliminate issues with light penetration.  Craft beer kegs are also continuously in refrigeration.  Since the vast majority of craft breweries do not pasteurize their beer, it is very important to keep the beer refrigerated.

The combination of the above three factors almost guarantees the freshest beer from draft.

If you are new to Craft Beer or the Craft Beer Industry, you will find out quickly that there is an incredible Community between brewers and breweries.  Every single craft brewery started as someone's little beer foam bubble of brewery hopes and dreams.  Every brewery was build with the help and advise of veteran brewery owners and brewers, each paying it forward for the advice they received when they started up.  This Community is what defines us as a Craft Beer Industry and why Big Beer is losing market share.

One of my goals for Three Weavers is to help facilitate the growth of the Craft Beer culture on the Westside of Los Angeles.  The only way to do that is to bring in more beer, awesome beer.  The idea of providing Contract Brewing services as well as a large filling station in the brewery really appeals to what Three Weavers is all about.  Doing what's best for the Craft Beer community in Los Angeles will in turn benefit Three Weavers.

Let me know what your favorite Craft Beers are, we will make up a rotation!

Ciao.